A good listing can make your items easier to find so you can focus on getting them to their next home faster. A bad listing can make your items hard to find or confuse potential recipients. Not to mention, having a standard naming convention for things like title, can help get you and your colleagues all speaking the same language! This article covers how to create the best listing and provides additional tips for filling out fields like color, dimensions, and description.
Who can do this?
Listing managers
Admins
This article is helpful if:
You are looking to create a listing, and you aren’t sure what to title it.
You want advice or pro tips for titling your listings.
You want to maximize the reuse potential of your listings and get things moving quickly, whether within or beyond your organization.
Where is it done?
Listing title guidelines
The following is the recommended naming convention for listing titles:
[Category] - [Manufacturer] - [Model Name] - [Color] - [Dimensions]
Example: Lounge Chair - Steelcase - Millbrae Contract - Cream
Did you know? Shoppers are more likely to interact with listing titles that have more characters. Titles with more than 60 characters have a 1.5x greater chance of selling (Source: Ebay).
Examples of good listing titles
Here are a few examples of good listing titles for furniture items:
Desk - Rove Concepts - Arlo - White & Brass - 63’’ x 31’’ x 29.5’’
Lounge Chair - Steelcase - Millbrae Contract - Cream
Counter stool - Blue Dot - Chip - Blue
Filing Cabinet - ULINE - Industrial Lateral - Black - 42" x 18’’ x 28"
Sofa - Kasala - Phinney - Black
Storage Rack - ULINE - Wire Shelving - Chrome - 60’’ x 18’’ x 72’’
Task Chair - Haworth - Very - Juniper
Side Table - Design Within Reach - Androgyne - Oak - 20” x 14” x 15”
Identify your product
Ensure your title and description are as accurate as possible. Use a tool like Google Lens to help you identify your item’s manufacturer and model.
You may not be able to find all the data about your item—that’s okay! If you cannot find important information, make sure to specify that as “unknown” in your title or description (ex: Lounge Chair - Unknown model - Cream).
Take good photos
For information on how to take the best photos for your listing, see our photo guide: https://support.rheaply.com/en/articles/8306997-improve-listing-photos
Write a helpful description
The description is your core place to mention any specific details about your item that can’t be captured in the title or other listing fields. Also, when you do a keyword search, terms in the description will be included. Some examples of information to include in your description might be:
More specific details about your condition. If it is used or damaged, include what exactly is wrong with your item. It is also good to upload specific photos that show any scratches or damage so recipients don’t feel duped.
Seat height, adjustable heights, and other dimensions that don’t fit the basic [Length/Depth x Width x Height] format.
Additional or more specific materials than those in the material field.
Unique attributes or features for your product that don’t fit within any of the other fields.
Avoid redundancies between the product title or product fields and the description. If information is required in the title or a field, then don’t include it in the description.
On color
Include color in your title when possible. Use the color provided by the manufacturer, if available. If not, estimate the closest primary or secondary color. Make sure to add your color to both your listing title AND the color field when creating your listing.
If your item contains wood, include the wood tone in the title, if possible.
On dimensions
The following recommendations are mainly for general furniture items:
Dimensions are always specified as [Length/Depth x Width x Height], so make sure to clarify any specific dimensions or adjustable dimensions in your description.
note: we only have Length x Width x Height in the platform, so please use the Length field for Depth dimensions.
Only include dimensions for tables, surfaces, whiteboards, shelving, and storage.
Always present dimensions as [Length/Depth x Width x Height] unless your organization follows a different format.
Use units that are common to your region.
Things to avoid
Don’t use ALL CAPS: This can look spammy and is harder to read.
Limit Special Characters: Avoid excessive punctuation or symbols like “!!” or “★★★.”
Steer Clear of Misleading Words: Make sure any claims in the title are accurate—if it’s not “New” don’t say it is.
No Repetitive Keyword Stuffing: Repeating the same keyword over and over can hurt both readability and search rankings (“Shoes, Running Shoes, Best Running Shoes” is overkill).